Our journey began in 2016 in the South East of the UK, sparked by a simple desire: to give our four-legged friends the best life possible. As dedicated dog lovers, we know that the bond between a pet and their parent is unbreakable—but we also know that the reality of pet ownership isn't always glamorous.

Whether you are navigating the chaotic joy of a new puppy or providing comfort to an old friend in their golden years, managing the mess is a crucial part of creating a happy home. PetCellence was founded to shoulder that burden for you.

We are a proud, family-run business with a singular vision: to make superior-quality housetraining products accessible to every pet parent. Over the years, we have grown alongside our customers, using our industry insights to refine our manufacturing and deliver highly effective solutions. We are here to handle the "spills" so you can focus on the "thrills" of life with your furry best friend.