About Us

Excellence in Every Pawprint


Our Story

PetCellence was born in 2016 in the heart of South East England out of one simple passion: to give our beloved dogs the happiest, healthiest lives possible. As every pet parent knows, some of the messiest parts of raising a pup are also the most important — housetraining, keeping your home clean, and caring for older dogs in their golden years.

We created PetCellence with one mission in mind: to make premium-quality pet care products that make life easier for pets and their parents.

 

From Family Passion to Trusted Brand

What started as a small family-run business has grown into a trusted UK pet care brand, loved by thousands of customers worldwide. Over the years, we’ve combined our love for animals with deep industry insight and manufacturing expertise to deliver products that truly work — keeping homes clean, pets comfortable, and pet parents stress-free.

 

What We Stand For

At PetCellence, every detail matters. That’s why we design our products to meet the highest standards of absorbency, leak-proof protection, and eco-conscious care. Our growing range includes:

  • Ultra-absorbent Puppy Training Pads – fast-drying, leak-proof, and floor-friendly.

  • Eco-friendly Dog Nappies – washable, reusable, and perfect for heat cycles or incontinence.

  • Strong Dog Waste Bags – tear-resistant, odour-blocking, and planet-friendly.

  • Cat & Dog Litter Solutions – keeping your home clean and odour-free.

Each product is built to protect your pet, your home, and your peace of mind.

 

Why Pet Parents Choose Us

✔ Family-owned UK brand with a personal touch

✔ Premium products tested for real-life messes

✔ Eco-conscious solutions for modern pet care

✔ Outstanding customer service — because every customer is part of the PetCellence family

 

Our Promise

As we continue to grow, our commitment stays the same: helping pet parents worry less and enjoy more moments with their furry friends. Whether you’re toilet training a mischievous new pup or caring for an older dog, PetCellence is here to make life simpler, cleaner, and happier.

“Make messes and stresses a thing of the past with PetCellence — the UK family brand bringing excellence back into pet care.”