Our story began 6 years ago in the south east of UK with a passionate dog lover who wanted to give their furry friend the best life possible. As any pet-parent knows, some of the least glamorous parts of pet-parent are often the most important. Whether you’re training a new puppy or helping an old friend during their golden years, housetraining is a crucial part of creating a healthy bond and a happy life.

Founded with the vision of making superior-quality housetraining products more readily available to
consumers, PetCellence was created to give pet-parents one less thing to worry about when training their four-legged besties. Today, PetCellence is a small and passionate family-run business. While that much is still the same, over the past 6 years we’ve gained invaluableinsight into our customers, the pet care industry, and manufacturing processes, allowing us to deliver highly-effective products that protect against life’s thrills and spills.